Privacy Policy

Privacy Policy

This Privacy Policy describes how personal data is collected, used, and protected when you visit or interact with the website clarestrails.com (the “Site”), in compliance with the European Union General Data Protection Regulation (GDPR – Regulation EU 2016/679).

1. Data Controller (Titolare del Trattamento)

The Data Controller responsible for processing your personal data is:

  • Name: Clare Law Perticaroli (Clare’s Trails)
  • Registered Office / Address: Pesaro (PU), Italy
  • Email: clarelaw.perticaroli@gmail.com
  • Website: https://www.clarestrails.com

2. Types of Data Collected

While using this Site, we may collect the following personal information:

  • Contact & Inquiry Data: Name, surname, email address, phone/WhatsApp number, and any details provided in messages submitted through contact forms or tour inquiry requests.
  • Browsing & Usage Data: IP address, browser type, operating system, pages visited, time spent on the Site, and referring URLs (collected automatically via cookies and analytics services).

3. Purpose of Data Processing

Your personal data is processed for the following legitimate purposes:

  1. Responding to Inquiries: To answer your requests for information, provide quotes, and organize custom tours or guided itineraries.
  2. Booking & Service Provision: To manage reservations, contract execution, billing, and administrative duties related to guided tour services.
  3. Legal Compliance: To fulfill statutory, tax, and accounting obligations required by Italian law.
  4. Site Improvement & Security: To monitor website performance, ensure cyber security, and enhance user experience through aggregated, anonymized analytical statistics.

4. Legal Basis for Processing

We process your personal data based on the following legal grounds under GDPR Article 6:

  • Performance of a Contract / Pre-contractual Measures: When processing is necessary to respond to an inquiry or fulfill a booking.
  • Consent: When you voluntarily submit a contact form or consent to non-essential cookies.
  • Legal Obligation: When data retention is required by tax and business laws.
  • Legitimate Interest: To maintain the technical security and operation of the Site.

5. Data Retention Period

  • Personal data collected via contact forms will be retained for as long as necessary to fulfill the specific inquiry (and up to 10 years for accounting/administrative records resulting from service bookings).
  • Technical and analytical browsing data is stored in accordance with our Cookie Policy parameters or until consent is revoked.

6. Data Sharing and Third-Party Services

Your personal data will never be sold or rented to third parties. Data may be shared only with necessary service providers (Data Processors) strictly required for website operation and business management, such as:

  • Web hosting and technical maintenance providers.
  • Analytics services (e.g., Google Analytics – with anonymized IP address tracking where applicable).
  • Administrative, tax, or legal advisors.

7. Your Rights under GDPR

Under Articles 15–22 of Regulation (EU) 2016/679, you have the right to:

  • Access: Request a copy of the personal data held about you.
  • Rectification: Request correction of inaccurate or incomplete personal data.
  • Erasure (“Right to be Forgotten”): Request the deletion of your personal data when it is no longer necessary for the purposes collected.
  • Restriction of Processing: Request that we temporarily limit the processing of your data.
  • Data Portability: Receive your personal data in a structured, commonly used, and machine-readable format.
  • Objection: Object to the processing of your data based on legitimate interests.
  • Withdraw Consent: Withdraw your consent at any time without affecting the lawfulness of processing based on consent prior to withdrawal.

To exercise any of these rights, please send an email request to: [Inserisci la tua email].

You also have the right to lodge a complaint with the national Supervisory Authority (in Italy, Garante per la Protezione dei Dati Personali – www.garanteprivacy.it).

8. Updates to this Policy

This Privacy Policy may be updated periodically to reflect changes in legal requirements or website functionality. The latest version will always be available on this page.

Last updated: October 2026

Clare Law Perticaroli
E-mail: clarelaw.perticaroli@gmail.com
Sito web: https://clarestrails.com